The Future of Loyalty

Loyalty programs, when designed and executed correctly, can work to generate increased visits, spend, brand affinity, advocacy, retention and market share. For this reason, they will continue to attract large amounts of investment and innovation globally which will work to increase their impact and cost-effectiveness. You will hear from renowned loyalty consultant and author, Philip Shelper. He will present his new book ‘Loyalty Programs: The Complete Guide’ and provide his global view on all aspects of loyalty programs, including his thoughts on what the future of loyalty holds.