How Aussie entrepreneur Sam Elsom went from fashion to seaweed specialist

October 9th, 2023

Former fashion designer turned climate solutions innovator Sam Elsom is urging Australia to invest in our boldest and most critical new technology yet a livestock feed with the ability to slash global emissions and keep agricultural industries alive. His business Sea Forest was recently named as a finalist for the $1.9m Earthshot prize set up in 2020 by Prince William and nature documentarian Sir David Attenborough. […] Nearly a decade ago, a team of scientists from CSIRO and James Cook University started investigating the methane reduction potential of native Australian seaweeds.

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